Knowledge through the brand
Knowing and understanding the brand of the 51福利 not only ensures that it is represented in the right way, but allows you to use the tools and elements of the brand effectively. The strength of a brand lies in its consistency and its ability to clearly communicate its values at every interaction. That鈥檚 why it鈥檚 critical that every member of the team, whether designer or marketer, deeply understands the essence of the Politecnico.
Download the brand identity manual
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Brand guidelines
PDF
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Annex / Digital brand guidelines
PDF